|SAVE-A-LOT NATIONAL LICENSEE MEETING
Seventy percent of Save-A-Lot Foods 1,300+ retail units are operated by independent licensees. Communicating a shared vision and aligning the external brand promise with internal brand delivery is an ongoing objective.
A combination of primary research among district field managers and an on-line survey to licensees, provided a framework of issues and opportunities to be addressed.
Planned and managed a fun, dynamic three-day national meeting that delivered meaningful messages and goals to participants. Turnkey meeting services, including: content development, theme, logistics, staging, audio visual, logo, invitations, environment signage, workbook materials, hotel selection and planning and local transportation.
95% of attendees rated the meeting as “highly productive,” and compliance with initiatives introduced at the meeting exceeded goal.