|SAVE-A-LOT LICENSEE RECRUITMENT
Save-A-Lot Foods is the Nation’s fastest growing grocery retailer. Their growth is fueled by individuals and groups investing in and operating 70% of Save-A-Lot’s 1,300+ stores.
Stimulating interest and identifying and recruiting appropriate multi-store licensee operating partners, is an ongoing objective of their licensed retailer division.
Analyzing data and reviewing profiles of current multi-store owners, provided the foundation for developing a lead generation strategy and support materials.
Created a multi-media information kit featuring successful licensees telling honest, compelling accounts of Save-A-Lot’s ROI potential and why they were attracted to become part of one of the nation’s premier extreme value grocery retailers.
Lead volume of interested, potential owners is supplied at a rate that when put into a waterfall of lead to new owner ratio matches the established growth projections.