|LOGOS SCHOOL |
Social Marketing & Brand Positioning
Logos School provides hope to young adults and their families who have endured the struggles of addiction, extreme behavior disorders and chemical imbalances. The volunteer board sought to generate awareness among parents and potential benefactors of this school’s unique approach to transforming troubled young people into productive members of society.
A baseline survey was conducted to determine community awareness of Logos School’s existence and mission.
Real students on camera telling real success stories. This powerful messaging platform was applied to a long-form video and a series of thirty second TV spots.
The school is meeting enrollment goals and has increased its donor base.