Integrated Direct Response Campaign
Transitioning from a product-centric to a platform-centric company, Advanced LipoDissolve Centers’ challenge was to leverage brand equity of their lipo dissolve product and maintain lead generation volume while re-branding the company as fig.
Utilizing customer profile data and segmentation, market priority indexes, along with data from our media tracking and analysis software, a multi-channel deployment plan was developed.
A series of :60 and 1:20 TV spots, :60 radio spots, direct mail pieces were created as well as a revised Web site reflecting the new brand attributes and personality.
Lead volume increased 17% over the initial six-week new-brand launch window.