CBIZ provides a comprehensive set of business services to small to medium-size companies seeking an affordable alternative to the big five.  The challenge was to position CBIZ as more than a tax advisor.   

Analytics
Primary and secondary research established a baseline of brand awareness and understanding.  A prioritized list of potential targets, ranked by potential revenue was developed.

Imagination
A multi-step direct mail campaign moves the prospect through a series of brand education messages.  Each piece includes a specific call to action.

Results
Follow-up research revealed increased brand awareness and understanding, and lead volume exceeded the objective.