Business-to-Business Direct Mail
CBIZ provides a comprehensive set of business services to small to medium-size companies seeking an affordable alternative to the big five. The challenge was to position CBIZ as more than a tax advisor.
Primary and secondary research established a baseline of brand awareness and understanding. A prioritized list of potential targets, ranked by potential revenue was developed.
A multi-step direct mail campaign moves the prospect through a series of brand education messages. Each piece includes a specific call to action.
Follow-up research revealed increased brand awareness and understanding, and lead volume exceeded the objective.