Analytics

Imagine if you could spot your customers with highest potential, find more customers that look like your best ones, discover customers at risk to competition, convert old leads into new sales, identify your best expansion markets, know what media, messaging, images and offers to use in your next marketing initiative. Imagine if you could do this and deliver dramatically higher ROI.

Why businesses need to use marketing analytics…

• Competition is trying harder than ever to steal your market share
• Marketing resources (i.e. the budget) are less than needed
• Mass marketing no longer works
• Customers expect you to know them
• ROI measurement enables you to grow profits

Why marketing departments need to use marketing analytics…

• Understand customer needs and wants to better service them
• Identify and track customer life cycle
• Clone your best customers
• Measure customer value
• Identify customers who are vulnerable to competition
• Stretch marketing dollars
• Identify growth and expansion markets
• Measure campaign results and ROI
• Enhance effectiveness of acquisition, growth, and retention initiatives

Analytics Highlights

Marketing Technology
Imagine if you could grow your business by sending precisely targeted and personalized communications, always getting the right message to the right customer at the right time. Imagine if you could do this and save money.
Some of the most costly and difficult challenges facing companies today are…

• Data quality (accuracy, missing data, duplicates, etc.)
• Working with disparate legacy systems
• Building a true, single view of the customer
• Providing marketing-friendly access to data so that the data gets used

Cyclone® is the proprietary solution to these challenges that enables marketers to improve
and increase the bottom line through…

• Mining data utilizing an elegant drag & drop interface
• Creating charts, graphs and maps
• Developing profile reports
• Creating CRM alerts and interventions
• Launching and automating campaigns
• Driving email, direct mail, and other outbound initiatives
• Tracking and measuring campaign result
• Increasing market and customer knowledge
• Identifying opportunities
• Allocating and prioritizing marketing resources
• Measuring what works and what doesn’t
• Automating successful programs
• Increasing productivity
• Compressing time to market
• Making your marketing plans actionable
• Focusing on acquiring, growing and retaining customers
  

Market Segmentation
Market segmentation is important because it enables you to find more of your “best” customers by:

• Providing the framework for developing marketing strategies
• Gaining insights into customer needs and buying behavior
• Measuring customer value and loyalty acurately
• Profiling customer groups by demographics and lifestyles
• Providing insight for using the “right” media, messaging, images and offers
• Impacting channels, service levels and new product development
• Allocating scarce marketing resources
• Benchmarking performance of each segment
• Tracking segment migration
• Measuring the effectiveness of marketing strategies

Market Potential and Prioritization
Measuring market potential is important because it enables you to prioritize and focus on the best markets that will lead to greater results.

• Each geography has a unique “signature” defined by those residing there
• Your best customers have a profile specific to your company
• Measuring market potential identifies growth & expansion opportunities
• Markets (states, cities, zip codes, block groups) can be easily prioritized
• Identifies optimal site selection locations
• Enhances media planning – print zones, outdoor ads, cable buys, etc.
• Increases the effectiveness of direct marketing

• Predictive Model Gains Chart

  Increase response
• Increase conversion
• Improve ROI and profitability of campaigns
• Reduce the dollars needed to deliver the same results
• Identify customers at risk to defect
• Increase share of wallet by up-selling and cross-selling
• Identify the “next” product to sell to customers
• Provide insight into customer behavior